A keyword is the simplest expression of an idea. The single word (or 2-3 words) tells search engines what your website is about. When you want to create new content for your website, blog, or landing pages, you need to choose relevant keywords.
Keyword research is an essential element of any successful SEO campaign. It’s the process of understanding what your potential customers are looking for, so you can create content to match those searches. The more relevant search terms you have, the more likely you are to appear on the first page of Google.
In this article, we’ll cover everything from keyword research basics to getting keywords from the Google Keyword Planner.
Value of Keyword Research in SEO
The value of keyword research in SEO cannot be emphasized enough. It’s the simplest way to ensure your website will rank for a high volume of searches, that you can also rank for specific keywords that aren’t as competitive as others, and you can even take keyword research to boost your PPC campaigns.
Keyword research is the determination of every profitable SEO campaign. No matter your skill level or industry, keyword research should be an essential part of your strategy. If you are starting in SEO, an exciting fact about keyword research is that it’s straightforward. However, what can be complicated is identifying the keywords your audience is using.
How to do Keyword Research Perfectly?
When doing keyword research, think like your customers. What are people looking for when they type in a keyword? Try to find keywords that suggest the qualities that make people buy a product.
For example, If you’re selling black T-shirts, and your competitors aren’t, you should target black T-shirts in your keyword research. By recording your keywords, you can keep track of what your customers are looking for to adjust your listings accordingly.
You can also use keyword research tools to find alternative keywords — terms that aren’t used as much but might be a good fit. For example, if black T-shirts aren’t as popular as red ones, you can target red ones instead.
Once you’ve compiled a list of keywords, you can use them to optimize your product listings. For example, if one of your products is black T-shirts and has a keyword like “red T-shirts,” add it to your title. Include the keywords in the page descriptions, too, but avoid stuffing your copy with keywords. Instead, make them a natural part of the text by referring to them in context, such as “this black T-shirt is made from 100 percent cotton” or “this black T-shirt is durable for everyday wear.”
Basic Rules of Smart Keyword Research
Here are the basic rules of keyword research:
1. Choose keywords that potential customers type into Google. You don’t want to choose too general keywords because that means your product probably isn’t that popular. For example, if your business sells saltwater aquariums, you probably won’t find much demand for “aquariums” — most people search for that term only if they’re specifically looking for an aquarium.
2. Choose long-tail keywords. Long-tail keywords are more specific. For example, “cheap saltwater aquarium” is a better keyword than “aquariums,” even though “aquariums” are more popular. The more specific your keywords are, the more targeted your traffic will be.
3. Use keyword planners and tools. These tools give you a good idea of how many people are searching for specific keywords, which can help you choose the right ones.
4. Run some keyword research of your own. It’s a good idea to think like your customers and figure out what they’d be searching for. Use Google’s Keyword Planner to see which keywords people are using.
5. Check your competitors’ keywords. If they’re using popular keywords, they’re probably a good choice.
6. Test your keywords. After you’ve chosen your keywords, it’s time to pick some keywords and test them out. The best way to do that is by using Google AdWords, which
Most Popular Tools Used in Keyword Research
There are so many keyword research tools available: free and paid. It’s hard to know which is the best keyword research tool. But don’t worry, I tested and reviewed two of them.
A tool like SEMrush can help you quickly find such keywords.
You also want to review your competitor’s keywords.
Using SEMrush’s Competitor Research tool, you can type in a keyword and then view keywords searched for in relation to the term.
This can help you see if there’s a keyword opportunity you may have missed. Once you have a list of keywords, research them using Google Trends, which shows you search volume for that term over time.
You may want to narrow the list further based on search volume, CPC (cost per click), or competition.
Google Keyword Planner
Google’s keyword planner is a free online tool that can help you identify popular keywords and estimate their search volume. The keyword planner can help you find keywords that will attract visitors to your website.
The keyword planner shows how much search volume each keyword receives each month in the U.S. and worldwide. A high volume of search volume indicates that lots of people are searching for a particular term.
Whether you’re writing a blog post, a product description, or a sales page, keyword research is integral to your content creation process. An effective strategy can help you focus your content around terms that Google users are searching for and lead to conversions.